In less than a week, Milan, the northern Italian metropolis of design and fashion, will be crowded with visitors, exhibitors and designers of many nationalities. Of course, DANISH™ will take part in the Salone del Mobile 2016 to bring you the best of Danish and international design. We are proud to present a small teaser of what you can expect from this year’s ‘must-see’ Danish participants.
As is now traditional, you will find the Danish Arts Foundation’s MINDCRAFT16 initiative in the centre of Milan. Like last year’s successful exhibition, which received a Milano and a German design award, this year’s exhibit is designed and curated by the Danish–Italian design duo GamFratesi. This year’s theme is ‘In my mind’. As mentioned in the international magazine Wallpaper, the exhibit will showcase the latest in Danish craft and design. With 16 different participants, including Cecilie Manz, Ole Jensen, Rosa Tolnov Clausen and Øivind Alexander Slaatto, the exhibition’s projects are expected to be as impressive as last year’s projects.
Another Danish cluster project has been arranged through an initiative of the Danish Embassy of Rome in collaboration with 10 other companies within the design and furniture business. When the Salone del Milano doors open, visitors will have the opportunity to get a glimpse of Denmark in one place: the Danish LIVINGroom.
‘The idea behind a co-created stand is to provide opportunities for Danish companies to meet international architects, buyers and journalists and to look at business development possibilities’, says Betina Simonsen, Director of Lifestyle & Design Cluster, which is cooperating with the Danish Embassy on the concept again this year.
You should not hesitate to visit the other stand-alone exhibitors, such as OneCollection, which is releasing the French chair by Finn Juhl this year. Other interesting brands include Mater, Carl Hansen & Son and Karakter. This year, all these brands are cooperating with external designers to explore new ways of doing business that complement their original design traditions.