Designing a Luxurious Travel Experience On-Site

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Photo by Nick Frank

Marion Aliabadi, Founder and Managing Director of the German luxury travel company Designreisen, chose the Danish architectural firm Henning Larsen Architects to design a new store in Munich.

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Photo by Nick Frank

Selling the most luxurious travel experiences available, the store design was inspired by Designreisen’s motto – ‘Connection to paradise’ – leading the designers to create a poetic space where customers find themselves a step closer to their dream holiday destination.

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Photo by Nick Frank

While different levels of discretion and privacy are achieved through the play of curtain layers, the overall goal was to make the travelling experience begin right in the store.

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Photo by Nick Frank

“In the store, we have created a poetic space where you find yourself a step closer to your dream holiday destination. Fabric hanging from a midnight blue ceiling creates three islands, three spaces with various conversation opportunities. Projections and sounds create an atmosphere of the chosen destination – from African safaris to tropical islands,” says Anne-Sophie Poirier, Interior Designer at Henning Larsen Architects.

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Photo by Nick Frank

Finished in September 2016, the store features interior design objects from many Danish design companies, such as Fredericia Furniture, Engelbrechts, &tradition, Fritz Hansen, Kvadrat, Louis Poulsen and Georg Jensen.

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Photo by Nick Frank

Comprising a total of 310 square metres, the open plan concept and the floating islands allow for a flexible use of the space.

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Photo by Nick Frank

The curtains occasionally open up and the islands fade away to allow the store to host high-end receptions and events.

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Photo by Nick Frank

The open show kitchen allows them to put famous chefs on stage while the guests enjoy the unique atmosphere.

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Photo by Nick Frank

“The new Travel Store is like travelling to a destination with Designreisen: A connection to paradise – global, unique, individually tailored,” says Marian Aliabadi.

Published
18.10.2016

“We have moved into a new paradise to pave the way for our visions and to create a unique experience for our clients. We want to inspire their imagination and redefine the travel experience.”

Marion Aliabadi, Founder and Managing Director of the German luxury travel company Designreisen, chose the Danish architectural firm Henning Larsen Architects to design a new store in Munich. Selling the most luxurious travel experiences available, the store design was inspired by Designreisen’s motto – ‘Connection to paradise’ – leading the designers to create a poetic space where customers find themselves a step closer to their dream holiday destination.

While different levels of discretion and privacy are achieved through the play of curtain layers, the overall goal was to make the travelling experience begin right in the store.

“In the store, we have created a poetic space where you find yourself a step closer to your dream holiday destination. Fabric hanging from a midnight blue ceiling creates three islands, three spaces with various conversation opportunities. Projections and sounds create an atmosphere of the chosen destination – from African safaris to tropical islands,” says Anne-Sophie Poirier, Interior Designer at Henning Larsen Architects.

Finished in September 2016, the store features interior design objects from many Danish design companies, such as Fredericia Furniture, Engelbrechts, &tradition, Fritz Hansen, Kvadrat, Louis Poulsen and Georg Jensen.

Comprising a total of 310 square metres, the open plan concept and the floating islands allow for a flexible use of the space. The curtains occasionally open up and the islands fade away to allow the store to host high-end receptions and events. The open show kitchen allows them to put famous chefs on stage while the guests enjoy the unique atmosphere.

“The new Travel Store is like travelling to a destination with Designreisen: A connection to paradise – global, unique, individually tailored,” says Marian Aliabadi.

Companies mentioned in this article