The Form collection is Normann Copenhagen’s new series of tables and chairs designed by Simon Legald. The concept for Form was Simon’s final project for his graduation from the Royal Danish Academy of Fine Arts. Since then, he has refined his design and adjusted small details in order to achieve the perfect result.
“My original drawings of the shell have evolved a lot since the beginning. For example, the directions and lines of the curves are much more natural now. But the overall concept of the chair is the same,” says Simon Legald.
Simon has studied the design of chairs throughout history, which is how the name Form came about. The chair has a soft silhouette as well as a cohesive and unified look. It has taken three years to develop the Form series, during which time angles have been corrected, colours have been tweaked and more than twenty prototypes tested. The result is a combination of craftsmanship and design history.
“Honesty is what makes a product understandable. If a product is honest, there is no need to explain its function. The essence of my design is that it can be purchased and used. Therefore it should not only meet the user’s functional requirements, but also their psychological and aesthetic needs. To me, simplicity describes true identity: what an object is and what makes it credible. I try not to add any unnecessary details in my designs and work with simplicity by highlighting the necessary details instead of hiding them. This gives the product a simple and honest expression,” explains Simon.
It’s all in the detail
The way the Form collection is assembled is unique and developed specially for this series. Every detail has been carefully selected down to the six colour choices, which Simon chose with a focus on creating a timeless colour scheme which will last for many years to come.
“I worked on the project for a long time and the series is carefully thought out, which is reflected in the details. The end result is exactly how I pictured it meaning it holds a special place in my heart. The Form series has evolved from an idea of one chair, into a design concept that can be adapted to various frames, colours and therefore functions,” says Simon.
When designing a chair comfort is essential. Simon tested the shape and form of the chair with several different people in order to ensure optimal seating comfort.
”I had an idea of what the ideal chair should look like, and I have had this for many years. I wanted to unite the frame and the seat in a way I had never seen before. During the design process I analysed hundreds of chairs from different periods. To me, form is the essence of design. Form is what makes a product recognisable and sets the design apart from other products. Form is the first thing you see; you then experience the function,” says Simon.
Your Table is Ready
As a natural extension to the Form chairs, Simon designed a dining table, which is the perfect match for the chairs. You immediately recognize the shared DNA between the chairs and the tables. They are assembled in the same way. The round edges of the table-top are reminiscent of the bases of the chairs.
“The Form series has evolved from an idea of one chair, into a design concept that can be adapted to various frames, colours and therefore functions. Thus it is not only one chair, but also many chairs (and tables) in one,” explains Simon.
Form is a homogenous and aesthetic design solution that we are sure will be a part of many homes in the years to come.
Visit the new exhibition at Normann Copenhagen’s flagship store in Copenhagen to see the entire process of making the Form collection.
Normann Copenhagen, Østerbrogade 70 – 2100 Copenhagen Ø.