Over the past 10 years the Danish interior company by Lassen has given life to many designs that are already considered modern-day classics, such as the cubic candleholder, The Tired Man and the Lassen Chair. Owner Søren Lassen sees this as laying the right foundations to become even stronger internationally over the next 10 years
In every second window you pass by in larger cities in Denmark, you will likely notice a black or white cubic candleholder showcased. Over the past 10 years, Danish interior company by Lassen has managed, through stringent design and by building products based on the heritage of two well-known and acknowledged architects, managed to build up its brand and is now on the road to becoming even stronger internationally. The words from owner and founder Søren Lassen are very clear:
`Ten years from now, we will be an even stronger, international brand, committed to, on the one hand, continuously following the path laid out by our ancestors, while on the other hand, following our own desire to create new designs to add to our collection. Our goal is to create products you would want to pass on through the generations”, he states.
Søren Lassen, being the grandson of Danish architect Mogens Lassen – the man behind a lot of the company´s designs, is the man who founded by Lassen in May 2008. The establishment of the company followed a decade of a unique focus on candleholder production sold to only one company in Denmark.
Søren Lassen yearned to widen his boundaries, both in terms of products offered and commercial engagement, and so started by Lassen, originally in a collaborative office in a quarter of Copenhagen, leading to a gallery/shop downtown in the Danish capital, to now opening as a Flagship showroom in a nice-to-have address in Queen town:
`The new showroom is a natural extension of our present idea of a gallery, where it´s all about showcasing and highlighting our products in a simple yet stylish framing. We felt this should be a place where you would love to live and at the same time work as a useful office for our team on an everyday basis”, explains CEO at by Lassen, Maria Anker Larsen.
Credibility lies in the originality
by Lassen traces its roots in the modernistic, Danish heritage of design as most of the company´s products were originally designed by Mogens and Flemming Lassen. Some of these are “ready to pick”, while others have been interpreted by modern designers such as Magnus Sangild and Marianne Viktor:
“Whether we recognize the organic idiom in the Lassen Chair, which was merely an outline done by Flemming Lassen in 1940, or if it is FRAME (a shelving system ed.) which, being an authentic, recent design, clearly was influenced by the minimalistic and geometric manner that we know as characteristic of Mogens Lassen, I´m very proud how we have continuously managed to stay true to the original design and yet still are able to complement and strengthen our collection with new products”, tells Søren Lassen, who concludes:
“As long as you stay true to the original design or intention, new additions will only represent an extra strength that supports the heritage of the two brothers.’
About by Lassen: by Lassen owns the rights to the designs of two of Denmark’s greatest architects: Mogens Lassen and Flemming Lassen. The Lassen brothers were innovators in architectural modernism and produced numerous iconic designs throughout their lives. The company´s mission is to build upon the tradition of Mogens and Flemming Lassen to ensure that exceptional original and rediscovered designs continue to live on through new generations.