The famous sports brand Adidas is adding to its headquarters in Herzogenaurach, Germany, with a conference centre that will hold both a showroom and an employee restaurant. Danish architecture company COBE won the international competition and will now start the realisation of the project together with German COBE Berlin, Knippers Helbig and Transsolar.
The Adidas group lives by the philosophy “performance, passion and diversity”, which COBE’s design highlights with an 11,000 m2 rhombus-shaped building. The building is open on all sides and has a strong relation with the surrounding area. Nature is invited in through small winter gardens, and during summer the facade can be opened up to let the surroundings inside.
“The Adidas brand has always been known for technique and functionality, and we have designed a building that reflects and encapsulates these values. Adidas Meet & Eat will house many functions, both internal and public, and therefore we have created a design that above all is multifunctional and flexible, a design that allows the building to change and adjust to the different social contexts that it will house,” explained Dan Stubbergaard, Founder and Creative Director of COBE.
Light plays a significant role in the design, and the roof has large stripes of light that refers to Adidas’s logo.
“The iconic roof rests like a carpet covering the building, connecting all the functions and creating a building flooded with light,” Dan Stubbergaard continued.
COBE won the project ahead of international architecture companies such as German Sauerbruch Hutton, American REX and English Zaha Hadid. The project is expected to be completed by the end of 2018.
COBE architects are known for projects such as The Library, Nørreport Station, Tampere Travel and Service Centre in Finland and the Porsgrunn Maritime Museum in Norway.