Danish Design Looking Out to Strengthen its DNA

01

02

Emma Benameur, Director, World Economic Forum

Emma Benameur, Director, World Economic Forum

03

Banny Bannerjee, Associate Professor, Stanford University

Banny Bannerjee, Associate Professor, Stanford University

04

collage5

Collage: DANISH™

05

collage4

Collage: DANISH™

06

collage3

Collage: DANISH™

07

collage2

Collage: DANISH™

08

collage1

Collage: DANISH™

09

Frederic Beuvry, Vicepresident, Industrial Design. Schneider Electric

Frederic Beuvry, Vicepresident, Industrial Design. Schneider Electric

Published
04.04.2018

Despite having a long and strong tradition within design, it is sometimes necessary to reach out to the world and get some help to define the essence of what it is that makes Danish design unique. The Danish Design Council’s international advisory board, which consists of international spearheads within the industry, have shared their thoughts on the subject.

It is no secret that, in Denmark, we are almost “in love” with design. You find in everywhere: on the door handles of municipality buildings, in carefully designed bike lanes and in almost every Danish home. And, to exploit and gather all the knowledge and knowhow that Denmark has when it comes to design, Denmark has a Design Council.

The purpose of the Design Council is to examine the concept of design and show both public and private decisionmakers how design creates intelligent solutions and new possibilities in people’s lives. The members have competencies that lie within different fields of design, such as design, production, curating, journalism, research and leading.

To maintain a sharp narrative about Danish design and continue to be relevant, the international advisory board of Danish Design Council has contributed their views on what Danish design is today and what role it can play in the future. The board consists of some of the world’s leading design experts, and their task is to advise Denmark about design. They all agree that Denmark is one of the leading countries when it comes to design, but with big potential comes a great responsibility.

On that note, we end our march theme of “branding in design and architecture” with an assessment of the Danish design DNA and what it could become.

You can learn more about Danish Design Council’s work on the Danish design DNA here.