Embracing Digital Power Tools


Hans Sandgren Jakobsen digital tools 10

Hans Sandgren Jakobsen


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The epicenter of Hans Sandgren Jakobsen studio.


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Illustration by Hans Sandgren Jakobsen

A 3D sketch of the Daisy Chair.


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Flying chairs hanging above the desks in the studio.


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Photo by DANISH™

A new prototype by Hans Sandgren Jakobsen.


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Photo by DANISH™

Seats in the making at Hans Sandgren Jakobsen's workshop in Grenaa.


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Photo by DANISH™

A splash of colour.


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Photo by DANISH™

The final handle and a 3D printed model of it.


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Photo by DANISH™

A result of the digital possibilities.


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Shanghai Fair 2016


Digital appliances are here to stay, and at the Danish design studio Hans Sandgren Jakobsen in Grenaa, Denmark, they are taking the opportunity to discover every asset of them. They use different technologies in the start-up process and further on, when they are working towards the final product.

The Hans Sandgren Jakobsen studio is located in a small combined office and workshop at the tip of Grenaa harbour. From there, the studio works on every aspect of the design process including digital drawings and 3D-printed models. But it hasn’t always been like that.

“We have been here since the days when the drawings were made by hand and copies were sent by courier to China. But today, we don’t do pen-and-paper-sketches anymore; now we create digital 3D drawings with the exact measurements, which we can send directly to Asia by e-mail”, tells Hans Sandgren Jakobsen.

The benefits of the digitalization are particularly seen in the speed of the process and the accuracy of the prototypes. According to Hans Sandgren Jakobsen, a 3D printed model can help make sure that everything is done right to prevent unnecessary deviations.

“Usually, you can’t see everything from a traditional drawing, while things just happen when you get a real model in your hand. Even though we can render and scale, something just changes, when you get the opportunity to test it. For instance, we recently designed a handle, where we printed a 3D model in plastic and when it became physical and tangible, we could evaluate and adjust it before the production started, so we could ensure it fits the hand perfectly.”

The digital solutions have had a big impact on the work in this small workshop, but to Hans Sandgren Jakobsen, traditional craftsmanship is still essential to make good and functional designs.

“The classic craftsmanship is reflected in the knowledge we have, but now we have also figured out how to benefit from the modern digital tools and how to implement them in our work. This has contributed to increasing our efficiency.”

Even though they are well-equipped with different kinds of digital tools at the workshop, they state there are still a few flaws and room for improvement – especially when it comes to modelling software.

However, this small company has really dived into the ocean of digital and technological design possibilities. And why not? The development of these different tools has made it a lot easier to share, discuss and execute ideas across borders and to disseminate Danish design around the world.

“There is still a barrier when it comes to sketch drawings. The software is still developing, and there is still room for improvement. It’s easy to sketch a square or cylinder in 3D, but the complications begin when the figures start to slide into one another. In other words, when the shapes change to become more organic rather than just geometric blocks”, Hans Sandgren Jakobsen ends.

Companies mentioned in this article

The goal of DANISH™ is to promote Danish architecture and design in a broad perspective, and demonstrate all the potentials in these fields.

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