“Positioning our designs in the transition between sculptural and functional interior pieces, we indulge ourselves in a sort of passion for slowness, where we can engage in the feeling and history behind each design. With this approach, we sometimes become a bit geeky towards our workmanship, but that’s completely fine – the world needs a bit of geekiness, which, in our world, is almost the same as attention to detail.”
Dorte Kjettrup speaks about the company, PIECE of DENMARK, which she founded in 2014 with Susanne Holmvang. The Danish company designs and manufacturers limited editions handmade porcelain and glass. The focal point of the brand is great craftsmanship, with an eye for every detail, making quality count more and more.
“The finish and details of our designs are of utmost importance to us, and maintaining the traditions of craftsmanship permeates our company and design philosophy”, says Dorte Kjettrup, who continues, “It’s bliss to investigate the boundaries of materials and thereby to explore what proper crafting can do to it”.
According to her, consumers and designers are about to witness a counter-reaction against poor quality, mass-produced products that don’t last long. “People are searching for quality products with a keen story behind”, she states, and at the same time addresses a challenge about products made in great numbers but of lesser quality:
“Sometimes we have to break through a sort of barrier, which is all about making it easier for people to navigate between good products and less good products. Today, consumers have loads of options when it comes to choosing say the right vase or the right glass. You could say, we have to stand out in the crowd”, says Dorte Kjettrup.
Standing out in the crowd is something the two design companions are getting better and better at. In 2016, they won an award at the Danish furniture and design fair Formland for ‘Best Design’ among the Nordic Buzz up and coming designers, which comprised a group 115 talented new designers.
With close to unparalleled focus on great finish, good materials and uncompromising designs, PIECE of DENMARK seeks to combine the sculptural with the functional. This is, for example, seen with the COGNAC vase they designed. Each handmade by supremely talented sub-suppliers, who are craftsmen to the bone and who spar with the duo, when it comes to agreeing on the execution for the perfect product. “They have high demands when it comes to quality. Just like us. And these kind of partnerships, and the know-how we derive from them, are very valuable to us”, says Kjettrup, who also uses a lot of prototyping when designing.
The ambition for Dorte Kjettrup and Susanne Holmvang is to remain true to themselves, staying true to their nature and culture and not rushing anything into production just for monetary reasons, and instead keeping their development in line with the original mantra that has shaped the company from the beginning: “When ideas transform to action, change is happening”.