Internationally renowned great Danish artists have repeatedly added new touches to Fritz Hansen’s iconic furniture collection. For instance, artists such as Tal R and John Kørner have respectively reinterpreted The Egg and challenged the design legacy, such as the new colour palette recently created for the 3107 chair by Tal R. At Fritz Hansen, these changes are welcomed as they believe that you only truly develop by challenging the familiar.
The creative collaboration with artists makes good sense according to CEO Jacob Holm from Fritz Hansen – the long-established producer of high-end design furniture created by pioneers such as Arne Jacobsen and Poul Kjærholm – as the well-known Danish company is already working with crafts in the borderland between industrial design and art.
̏Our products are characterized by craftsmanship, and have a personal touch. Therefore, it seems quite natural to enter the artists’ scene to get an idea of how our furniture might look after the artistic processˮ, says Jacob Holm, who in 2008 let the expressive artist Tal R upholster ̏The Egg’ by Arne Jacobsen with patchwork upholstery.
̏The new interpretations of the chair were not created for commercial purposes. We don’t sell them, but they appear around the world as exhibition objects 3-4 times a year. Tal R’s somehow padded and colourful interpretations of the iconic chair with the organic form show what ˋThe Egg’ truly is a sculptural piece of furniture, but also a cosy chair that invites one to sit back and relaxˮ, says Jacob Holm.
The collaboration with Tal R resumed this year when the internationally renowned colourist created new colours for the 3107 chair designed by Arne Jacobsen in 1955. On the occasion of the 60th anniversary, Tal R created nine new colours that support the organic form of the chair and contribute to a more homely and warm expression.
̏This type of cooperation keeps our furniture alive and ensures that the pieces appear fresh and interesting to new generationsˮ, says Jacob Holm. He is very aware of the fact that a design heritage with 60-70 years of history has to be revitalized from time to time, and his idea was to do it in collaboration with either young designers and architects or together with artists who can see it in a different light.
̏When initiating this type of collaboration, it is important to give the artists carte blanche. We make no restrictions, but there has to be a common understanding that you don’t compromise our designers. The purpose is not to provoke, but to challenge our own perception of what furniture can become in an artistic universe. As, for example, in John Kørners’s universe. He made a big impression a couple of years ago when he played with many of the forms and shapes that characterize our furniture collectionˮ, says Jacob Holm, stressing that the cooperation with the artists stems from personal relationships and a good understanding of each other’s skills.