New Chair Encourages to Play


PLAYchairs i miljø1

© bruunmunch


PLAYchair i miljø

© bruunmunch


PLAYchair packshot2

© bruunmunch


PLAYchair packshot1

© bruunmunch


PLAYchair packshot4

© bruunmunch


PLAYchair packshot3

© bruunmunch


PLAYchairs i miljø2

© bruunmunch



© bruunmunch


With this month’s theme of ‘Old versus New’, it’s almost a no-brainer to dive into old methods being used to create new products. Approaching it slightly differently, Danish company Bruunmunch has come up with an entirely new chair that plays with old mathematics – it’s available in so many versions, it resembles the theory of elasticity.

He’s not talking about a person when he says, ‘The waist is quite the eyecatcher.’ Rather, ‘The armrest is so precisely designed and attached that you can hang your entire bodyweight over it without damaging anything.’

He is Jacob Munch, proud co-designer and co-owner of Bruunmunch, which this May launches its PLAYchair to join its collection of high-end, entirely Danish manufactured furniture. ‘My partner Henrik Bruun and I have worked closely in collaboration with designer Claus Simonsen in creating PLAYchair, combining very clear, stringent expression with the ability to fit into every context from restaurant and conference room to even upscale dining rooms and hotel suites,’ Jacob explains.

Actually the PLAYchair comes in seven different versions that can all be combined with the others. Endless possibilities were one of the original ideas for the chair. As Jacob says, ‘When designing not only for private homes but also for the contract market, we find mix and match very important in maintaining a clean and simple design line in the interior.’ The PLAYchair is currently on its way for investigation at Danish Technological Institute to certify it for the contract market.

© bruunmunch

Other than having its eye on the customer, Bruunmunch is also seeking to replenish its existing collection with new products. Thus, its PLAYchair has legs inspired by the same design period as its bestselling product, the PLAYtable.

As Jacob explains, ‘Even though the material used in the chair or table can vary, we were inspired by the 1950s in the overall expression and aimed for a lightness in the visual design that creates a dialogue between the products.’ The various combinations among chairs and tables are no coincidence. The PLAYtable also comes in different versions, one named after French mathematician Gabriel Lamé (22 July 1795–1 May 1870) who not only discovered the sentence of the super ellipse, called the Lamé Curve, but also devoted most of his life to working with the theory of elasticity.

‘Our thoughts on elasticity as a way to have endless combinations are naturally an obvious, simple projection of his work, but carrying out his concrete mathematical equation in our Lamé table is a true pleasure every time,’ Jacob says. He smiles and continues, ‘The shape of the curve enriches the eye with an incomparable, holistic, visual experience that is elegant and light but has a strongly defined expression.’


The Lamé curve is a closed curve resembling the ellipse but retaining the geometric features and symmetry of a semi-major axis and a semi-minor axis, although with a different overall shape.

About the PLAY series:

The PLAYchair comes in PLAYwood, PLAYtube, PLAYswing and PLAYbar and is available in wood and upholstered seating in leather – with or without armrests. The armrests can be attached at any given time.

The PLAYtable comes in PLAYdinner Lamé and PLAYdinner round, both available in solid wood and laminate.

© bruunmunch

Companies mentioned in this article

The goal of DANISH™ is to promote Danish architecture and design in a broad perspective, and demonstrate all the potentials in these fields.

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