Norm.Architects was founded in 2008 in Copenhagen. The name Norm indicates the importance of drawing inspiration from traditions and norms that have been refined for many centuries within the fields of architecture and aesthetics.
Jonas and Kasper work with residential architecture, commercial interiors, industrial design, photography, graphics and art direction. Their timeless architecture and meaningful designs have been published in many international magazines.
Transforming influences from Scandinavian culture and history into a new norm – a “New Nordic”- is a common denominator for everything they do. Their design process is based on asking why rather than just focusing on how. Why should we create this? Why should people buy it? By asking questions like this they open up for a deeper understanding of a product, making sure that when they are finished there is nothing further to add or remove to improve the product. In all their work Norm focuses on quality, durability and timelessness.
Jonas explains: “I think all elements of design are important and that they are all interconnected. But today there is a strong focus on the visual aspect of design and many designers do projects in terms of how well they photograph. I think it is more important than ever to focus on tactility in design. I often experience that touch, taste, smell and sound are neglected in design.”
Their Nordic touch runs consistently throughout their work. Danish interior projects such as restaurant Höst, design company Menu’s showroom and the new showroom for &tradition, clearly emphasise their style in every detail. For Höst, they cooperated with Menu to create a special line of dinnerware that embodies the symbiotic relationship defining what ‘New Nordic’ is – a timeless aesthetic rooted in traditions and driven forward by visions.
Demand for Jonas and Kasper exits not only in Denmark – they have just launched a line of outdoor furniture developed for the American company Design Within Reach. Called the Finn Collection, it is built on passion for design, tactility and the wish to create something better than was already available, once again sticking to their Danish roots while adding the special Norm touch.