The design scene in Copenhagen was buzzing with activities during 3 Days of Design; indeed, it seems that Copenhagen finally has a design event that is attracting attention from all over the world, just like Stockholm and Milan have had for years.
We visited & tradition’s showroom that always manages to surprise – this time was no exception. ’For instance, All the Way to Paris’ delightfully played with colours, not only on the walls or by matching the furniture, they had even painted plants so that they matched completely with the setting in the different houses in the showroom – how very cool!
It was a time for colour splashes all over, as Frama had also let their showroom undergo a big transformation, styled by Natalie Schwer. The result was an entirely new environment for the old St Pauls Apotek (St Pauls Pharmacy), where some classic pieces, such as the Adam stool, enjoyed a modern update with new colours. Nathalie created a universe where the antique pharmacy furniture formed a connection with the contemporary Frama pieces.
Arne Jacobsen’s Series 7™ chair celebrates its 60th anniversary this year. To mark this special occasion, Fritz Hansen had let different architects channel their creativity into designing a new version of this classic chair. All of these were on display at their showroom in Pakhus 48 in Copenhagen during 3 Days of Design. Our favourite was Neri & Hu’s reinterpretation of the chair with their “Together” piece. The architects Neri & Hu explained their idea by saying “The double as one set is an emphasis on the communal aspect of sitting, responding to the recent explosive media culture of sharism and openness.”
Fredericia also offered a transformation, as they let one of their most famous collections undergo a huge transformation. The classic Børge Mogensen No.1 collection from 1955 was transformed in the hands of Danish designer Henrik Vibskov, and the result is “The Fringy Edition”, consisting of a new version of the couch and armchair with complete new upholstery in brave new colours.
The flair for reinterpreting was seen in many ways during 3 Days of Design; our own exhibition “Re-Framing Danish Design” offered another perspective. Sebastian Herkner and Niek Pulles each analysed ten Danish design objects. Sebastian used a microscope through which the spectator zoomed in on the details that Sebastian was intrigued by, letting the viewer see all of the pieces in a new way. Whereas, Niek invited the visitor into his own colourful universe, where each piece was completely transformed with new names such as Hans Bølling’s Tray table becoming the Tuk Tuk Monster Truck table.