In our whole lives, we are surrounded by a large number of items and details. Some of them, we just do not notice, whilst others attract our attention more than the rest. DANISH ™ decided to dig deeper to understand how our senses affect what we touch every day and why.
Take a look around. What do you see? A bunch of things that define the place you’re in right now. A lot of them have a good reason for being there, and some are placed where they are for a specific reason, whether we realise it or not. DANISH™ paid attention to certain aspects of the objects that we touch throughout the day and noticed three main categories of touched objects.
Things we cannot avoid touching:
Your apartment’s door handle, fridge door handle, bedroom door handle, office door handle, car door handle, bus stairs handrail, window handle, and kitchen cupboards and drawers handles. These are all examples of handles you touch every day and don’t even think about it!
The detail in the material:
How often do you catch yourself thinking that you want to lie down on a pillow because it looks so incredibly soft and fluffy? Do you prefer soft, cotton towels to coarser materials because you like the sensations of touching them?
Or, for example, it can be so tempting to feel the cloudy softness of a fluffy carpet with your feet, sensually working the fibres between your toes, or even with your whole body. DANISH™ found that this is a very seductive example of how the material it is made from can affect a person’s desire to touch an object.
Can’t live without it?
The last but not the least reason why we touch some objects is that they are the pieces of furniture we cannot live without, like chairs, tables, beds, and sofas. Simply put, this is the furniture we need to live comfortably.