Imagine yourself in an old train workshop where almost 100 Danish design brands have gathered to showcase their best products. This is exactly what happens when the one-day design fair Trends & Traditions takes place in Copenhagen. This year’s fair was held on 31 March, and we’re here to give you a recap of its highlights.
‘It is important to us that when our visitors experience Trends & Traditions, they use all their senses. This means there are no typical exhibition walls, pop-up signs and other signs permitted; the focus has to be on the furniture, which demands a transparent, posh exhibition space’, says Thomas Wiberg, Market and Development Director at Holmris.Designbrokers.
The Danish company Holmris.Designbrokers gathered 1500 people from the furniture business to to provide opportunities for networking and building new partnerships in the industry. The fair was held for the first time in 2015. This year saw the premiere of the Trend Talks Corner, where leading people in the design world gave short talks on everything from innovation to programmable spaces.
CEO and Creative Director Rosan Bosch from the Danish design studio Rosan Bosch Studio gave a talk on bridging the gap between creativity and innovation. Bosch presented parts of her studio’s creative process, which involves a lot of user-centred design focused on affecting people in a positive way while altering their physical surroundings.
‘We try to tell a different story about our physical surroundings and get people motivated through our design solutions’, said Bosch.
Later that afternoon, Johannes Torpe from Johannes Torpe Studios held a lecture on holistic design and discussed how he has used it in his own career. Torpe is the former Group Creative Director at the Danish audio and television company Bang & Olufsen, and he emphasised experience as an important factor in design.
‘When developing a design, everything is about the experience, and to me, a loudspeaker should be something you would like to touch’, Torpe told his grinning audience.
The many exhibitors included Carl Hansen & Søn, Verpan, Muuto, Normann Copenhagen, dk3, Gubi, Ege, Montana, Erik Jørgensen and Fredericia. Amongst other designs, Fredericia brought Danish designer Børge Mogensen’s Model 3171 bench, while Verpan stole the show with the Cloverleaf sofa by Danish designer Verner Panton. The sofa provides multiple ways to sit, thus promoting conversations between those seated on the piece, which was truly the case at the exhibit.
Overall, this year’s Trends & Traditions was a blast. This intense one-day event will be back again next year.