This 20th April, Holmris.designbrokers is hosting Trends & Traditions for the third year running. The event is, despite the name, not a traditional trade fair. But what is it then? To answer this question, we looked at the upcoming event.
“I believe that our event should be seen more as an inspirational forum, where you socialise across trades and expand your knowledge in your areas of interest, rather than a traditional fair just displaying goods and services. We aim to deliver a day of inspiration to visitors and exhibitors alike. Like in with a traditional fair, all our exhibitors get an area to show off their products, but differing again from the traditional model, at our event, the exhibitors are not allowed to build up regular stands with walls, lights and big logos. We want the event to be an open and holistic experience.”
That is how the CEO at Holmris.designbrokers, Henrik Holmris, describes the concept around Trends & Traditions.
The third edition of Trends & Traditions will take place in Copenhagen in just under two months’ time. As Henrik Holmris tells, it is not a trade fair in the conventional sense, but more like a big meet and greet, where you can browse everything that’s going on and get inspired by being among the newest designs. Ever since the first edition, Trends & Traditions has attracted growing interest from international stakeholders, so this year’s edition will add an extra layer for the international visitors.
“This year we have a crammed programme, with different elements to favour both our Danish and international guests. For our international guests, we also have a special proposition for the day after Trends & Traditions, when they have the option to join us on a tour around Copenhagen, where we will show them some of our projects and what we can do,” Holmris says.
Contrary to a regular fair, Holmris.designbrokers has compacted their main event into one single day filled with inspiration and activities. Besides the meet & greet, where people can get together across businesses, this year’s novelty event revolves around two debates based on specific dilemmas submitted in advance from some of the represented companies, with the debates moderated by Danish journalist and radio host Mads Steffensen. Additionally, this year there will be international guest speakers, such as Luke Pearson, co-founder of PearsonLloyd, and Milanese architect Giulio Cappellini.
Henrik Holmris believes that their straightforward and unpretentious approach to the event is one of the main reasons for its success among professionals from the many different branches of the design field. And this year’s criteria for success do not include an amount of money either.
“On this day, we are celebrating the furniture, and we want to strike a blow for Nordic design and good craftsmanship. If we see a vibrant hall filled with enthusiastic and energetic people criss-cross connecting, we will be happy and will be left with a good feeling at the end of the day,” Henrik Holmris ends.
When the first Trends & Traditions took place, the main idea was to make an “after-Stockholm event” in Copenhagen, mainly to show off some of the latest trends. Since then, Trends & Traditions has experienced great growth, such that this year Holmris.designbrokers have selected 105 exhibitors to present the latest trends at Trends & Traditions, which will take place at Lokomotivværkstedet in Copenhagen on 20 April 2017.
Read a recap from last year’s Trends & Traditions here
If you are curious about the event, need some new inspiration and are a professional from the industry, it is still possible to register for Trends & Traditions on 20th April, you can sign up here.