We Do Wood creates furniture with an emphasis on both actual function and visual expression. On top of that, the Danish furniture brand is continually searching for ways of making its furniture as sustainable as possible. According to We Do Wood, environmental protection in its widest sense is a new dimension of modern design.
Functionality and aesthetics do not make great furniture on their own anymore. Therefore, We Do Wood has chosen to design furniture in moso bamboo, because it is one of the most sustainable natural resources the world has. We Do Wood utilises the qualities of moso bamboo, which is a fast-growing woody plant that can keep up with the rate of human consumption and deforestation. In addition, moso bamboo recirculates more CO2 than Nordic wood, which has traditionally been used in Danish furniture.
“We don’t see the concept of sustainability as a passing phase; we view it as our very foundation. Ethics and aesthetics must go hand in hand. And the opportunities are endless; once you’ve started investigating a material like bamboo – we just can’t walk away from it,” said designer Sebastian Jørgensen.
The use of sustainable material is accompanied by a reduction in the amount of glue in the furniture, because that has a positive effect on the indoor climate. In addition to the clear benefit of solutions that are more sustainable, people do not want to get rid of nice furniture, thus saving further furniture resources since the pieces last longer.
Two of We Do Wood’s newer designs include Coat Frame and Octagon. The first is a coat rack that comprises three adjustable racks, which are installed in a frame of bamboo. The coat hooks are mounted on three transverse metal bars, which can be moved sideways and adjusted in height.
Octagon is a piece of furniture with many applications. It can be used as a sofa table, a stool, a bedside table or even as a child’s table. The octagonal design offers many opportunities and it is very sturdy and decorative at the same time.
“The main idea with Coat Frame and Octagon is to get as much as possible out of a little piece. By this, I mean that there are multiple applications of each product. Needs change over time, and it is an important principle that the furniture can be used in many different ways, thus prolonging its lifespan. This is essential to the level of sustainability that We Do Wood strives towards,” stated Sebastian Jørgensen.
Another example of We Do Wood’s sustainable design is the Nomad chair. The chair was inspired by the legendary Roorkhee chair, which was originally made for British military officers stationed in India and later reworked by Scandinavian designers, including Kaare Klint. The first batch of Nomad chairs was a limited edition offered exclusively through the crowdfunding platform Kickstarter.com during six weeks in May and June 2015. Naturally, the furniture parts are made of turned bamboo.