Design Concern

DESIGN CONCERN is a B2B design firm that helps public and private customers with user-centred innovation and design. DESIGN CONCERN designs products, services and digital solutions that create an easier, smarter and better everyday life. You will find furniture, medical devices, rehab equipment and digital healthcare services for Danish and international customers among our solutions. DESIGN CONCERN offers expertise in user driven design processes that transform user needs into solutions that work. We call it Innovation by Insight®.

Believing is good – knowing is better. Knowledge is the starting point for all of DESIGN CONCERN’s design projects. We gain deep insight into user needs through user research: By identifying user needs we ensure a deep understanding of true needs and requirements. Research is an integrated part of our solutions.

Safer, smarter, easier. At DESIGN CONCERN, it all starts with the users. By insight into user needs we create innovative products that make a difference in a variety of aspects i.e. when it comes to better user experiences, better ergonomics, greater dignity, maximum safety, easier operation, smarter performance, more cost-efficient production and sustainability, and good looks too.

Both public authorities and private companies benefit from getting insight into user needs. Decoding the needs help navigate in a world where user needs rapidly change. Especially in the healthcare sector, service design can make a huge difference due to the growing number of seniors and the limited public healthcare budgets. DESIGN CONCERN´s design methods help in optimizing existing services or developing new services that easily pay. More and more services are digital, and a great user experience is essential.






The goal of DANISH™ is to promote Danish architecture and design in a broad perspective, and demonstrate all the potentials in these fields.

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